Susan Francis: Mindset and self-leadership coach for women in business, supporting conscious growth, identity evolution, and steady leadership.
Why I do this work
I believe business is one of the most powerful personal development journeys a woman can choose.
Not because it forces growth.
But because it reveals what’s already there.
When you build something of your own, it surfaces everything — the pressure you place on yourself, the identity you’ve built around success, the conditioning you’ve inherited, your relationship with self-trust, fear, ambition, and responsibility.
And most people try to solve that externally.
Another strategy.
Another plan.
Another push.
But underneath the surface, something deeper is usually asking for attention.
That’s the work I do.
I haven’t arrived at this view through theory alone.
It comes from lived experience — navigating identity shifts, untangling generational patterns, rebuilding after loss, and learning what it really means to take responsibility for my inner world.
It also comes from more than 30 years in business, both online and offline.
I understand the pressure of building something of your own.
The comparison. The expectations.
The quiet self-doubt that can creep in even when everything looks successful from the outside.
Business has a way of amplifying whatever hasn’t yet been resolved.
I learned that slowly — and consciously.
— WHAT I BELIEVE —
I don’t believe women are broken.
I don’t believe they need fixing.
And I don’t believe more information is the answer when something feels off.
I believe in awareness.
In personal responsibility.
In conscious evolution.
Who you are in one area of your life is who you are in all of them — because the way you relate to yourself shapes how you show up everywhere. It doesn’t switch off when you open your laptop or step into a new role.
We don’t compartmentalise here.
The work is about recognising patterns.
Understanding conditioning.
Rebuilding self-trust.
Learning to respond instead of react.
And choosing — deliberately — who you’re becoming.
Not once.
Repeatedly.
THE BLISS LENS
Over time, the work I was doing began to organise itself around five principles:
Be the woman you are here to be.
Love yourself enough to hold boundaries.
Trust your intuition.
Speak your truth.
Show up and shine — consistently, without force.
That became BLISS.
Not as a performance.
Not as a slogan.
But as a lived framework for alignment.
It isn’t about becoming someone new.
It’s about stabilising into who you already know yourself to be.
— THE INTERSECTION —
This work sits at the intersection of business, identity, and personal evolution.
This is mindset and self-leadership work for women in business who want their growth to be conscious, not accidental.
Because when something feels off in your business, it’s rarely just about strategy.
And when the woman behind the business becomes more integrated and self-led, everything else begins to reflect that shift.
More clarity.
More steadiness.
More honest growth.
Not louder.
Not flashier.
Just truer.
If you’ve found your way here, there’s usually a reason.
You don’t need to overhaul your life.
You don’t need to reinvent yourself.
You may just need space to slow down — and choose consciously how you want to move forward from here.
When you’re ready, you can begin with ACTIVATE.
Or start with a clarity session.
Where we begin depends on what you need most right now.
KIND WORDS
"I cannot recommend working with Susan enough - her balance of warmth & directness are a rare combination, and she truly is a pleasure and delight to collaborate with.
Susan has talked me off the ledge so many times!"
-PERSIA LAWSON- AUTHOR & SPEAKER
"Not only has she continued to offer so much value to our business but Susan is an incredible person to speak to!
Rarely will I leave a call with her not feeling empowered and ready to tackle whatever needs doing. It goes without saying that Susan absolutely knows what she is doing!"
-LAUREN SMEETS- CURVY ROAMER
"Working with Susan has been absolutely pivotal to not only my business growth but also my own growth. Without her knowledge and expertise I never would have achieved my first 6 figure launch and been able to reach way more people than I thought possible.
But more than this, through her care and coaching she has helped me stay brave, motivated and focused on my big juicy goals. Do NOT miss this opportunity to have Susan in your corner - I simply couldn’t do without her."
-LUCY SHERIDAN- THE UK's only COMPARISON COACH
“Susan is an exceptional coach. Family dynamics requires specific understanding and skills and Susan is clearly highly knowledgeable.
After our first session I had massive breakthroughs and every single session after that”
-CAROLINE CAIN- COACH
"Susan is my go-to gal whenever I hit a roadblock in my business or life. Whether I’m stuck in analysis paralysis, second guessing myself or just need a plain ol’ loving kick in the pants, Susan rolls up her sleeves and quickly breaks me out of my funk. She has a level headed and no-nonsense approach that will help you bust through your blocks quickly and get you moving into action.
She’s absolutely the secret weapon that your business and life needs."
-VICTORIA PLAYER- BUSINESS COACH
“When my whole life became rearranged and I felt like I was really being tested in a trial by fire. Susan was like an anchor holding me steady while I put out fires one by one. Susan is a very nurturing and empathic person who has a natural affinity with her clients.
If I was ever in a situation where I could only make one call; my call would be to Susan! She may not get me out of whatever situation I'm in, but she will certainly help me to be ok with it and move through it as gracefully as possible"
-NATALIE B- LIGHTWORKER
“I would highly recommend working with Susan if you have a relationship that needs some attention. She understood me immediately and was able to encourage and support me without making me feel silly at any point."
-CHARLOTTE W- BUSINESS STRATEGIST
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